Tide: Cold Has Never Been Cooler.

After two great semesters of research, strategizing, and creating, our Arrowhead Advertising, FSU NSAC Team placed 6th out of 103 total teams in the AAF National Competition.

Services

Strategy
Concept Testing
Agency Social Media
Agency Blog PM

Client

Tide

Year

2024

Tide has a projected goal of 75% of loads washed on cold by 2030.

Objectives

Create Brand Love
Cold Water Washing
Create Coldture

The Insights are extensive, here's a shorter laundry list:

Laundry is personalized, but not thought about in great depth.
New habits must be easy & require repeated exposure.
Our Visionaries are heavily influenced by social media.

1,087

Research Impressions

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Results

18.1B

PAID IMPRESSIONS

375M

Video AD IMPRESSIONS

9.6M

OOH EVENT IMPRESSIONS

ARROWHEAD 'AGENCY' SOCIAL MEDIA

As project manager for FSU's NSAC team "Arrowhead Advertising," I was tasked with leading fundraising efforts (specifically through social media). Rather than asking for donations, I created consistent posts that increase engagement and build a brand and community. I chose this strategy so that when fundraising content is released, it resonates more with the audience and is a more effective funding effort.

Improved Impressions, Reach, & Engagment

Tide: Cold Has Never Been Cooler.

Services

Client

Year

Tide has a projected goal of 75% of loads washed on cold by 2030.

Objectives

Create Brand Love

Cold Water Washing

Create Coldture

The Insights are extensive, here's a shorter laundry list:

Laundry is personalized, but not thought about in great depth.

New habits must be easy & require repeated exposure.

Our Visionaries are heavily influenced by social media.

1,087

Research Impressions

Results