Save Our Seabirds NonProfit
SOS is a nonprofit based in Sarasota FL. As a Marketing Intern I was tasked with updating print and digital materials for visitors, followers, & volunteers.
Services
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Webpage Build
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Print Materials
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Newsletter
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Social Media Strategy
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Volunteer Managment​
Year
2023
On-Site Material
Updated to serve as a self-guided tour for SOS visitors.
X My role: Removed outdated stories and added new ones. Redesigned the cover page from just a text-heavy page to incorporate visuals and break up the text. Updated a blueprint to serve as a campus map.
Email Newsletter
Replaced outdated and inconsistent newsletter with an original new template for quicker and easier future use. Created and distributed the May-June Newsletter using the new template and stories from staff to over 3,000 email subscribers. The newsletter was sent using Constant Contact and appeared as a continuous letter, rather than the segmented page PDF format to the right.
Planed Giving Program Print
Using a brief version of the web copy, designed a trifold brochure for the program.
Planed Giving Program Web
Conducted research on industry standards to develop planned giving program, the Nest Egg Society" with feedback and assistance from supervisor.
Developed webpage from start to finish including copy, design, and copyright free images.
Social Media Strategy
Produced and posted a month of content for the Instagram account testing varying types of content to determine what resonated most with the current audience. Created a rough draft of a 30-day media plan and organization system for the future marketing coordinator's use.
[Swipe through the simplified social strategy]
Volunteer Management Platform
Assisted the Volunteer and Outreach Coordinator with setting up the new volunteer system on the Volgistics Platform. Responsibilities included developing a new volunteer application and linking it to the SOS website, volunteer task setup and assignment, and automating emails to new volunteers.