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Build-A-Bear: a brand that's impossible to ignore
22Squared hosts an annual intern project competition, and this year, the brief challenged each team to make a dying brand impossible to ignore. My team chose to revive Build-A-Bear.
Services
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New Business
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Brand Strategy
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Creative Executions
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Project Management
Year
2024

Pitch Presentation
Each team presented to the entire agency and had a Q&A with the judge panel.
After our 45 minute presentation we were thrilled to be awarded the Intern Project of 2024!

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